VELARA MUSIC

Velara Music was founded by Frank Calabritto a music industry and creative professional with experience in creative metadata, release operations, and digital release strategy.

After spending more than a decade in creative production, digital supply chain workflows, and audio catalog ingestion at Warner Music Group, Frank recognized a growing need for artist and label services that prioritize embedded metadata integrity and strategic delivery in a constantly shifting digital landscape. Velara Music was built to serve that need—offering artists and labels a partner that understands both the technical demands of modern distribution and the creative nuances that make each release unique.
 

By blending technical precision with human insight, Velara Music helps music professionals structure their catalogs, optimize their metadata, and launch more intentional, well-supported releases. Whether you're managing a growing catalog, preparing for a high-stakes launch, or simply trying to stay organized in a fast-paced industry, Velara Music supports your work from the file level to the platform level.
 

Our goal is simple: to make sure your music is not only heard, but found, credited, remembered and organized.