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VELARA MUSIC

Metadata Optimization & Catalog Management for Labels, Artists & Publishers

Release Support

A well-timed release strategy aligns marketing efforts, creative assets, and metadata delivery to help artists build momentum and connect with the right audience at the right time.

By coordinating rollout plans with audience behavior and market trends, artists can maximize impact and maintain engagement beyond a single release day.

A clear strategy supports DSP performance through timely and consistent asset delivery, while also strengthening brand presence through intentional pacing, naming, messaging, and audience interaction. Rather than a one-off drop, a strategic release becomes a focused launch moment—amplifying visibility, deepening engagement, and setting the stage for long-term audience growth.

 

What we do: 

 

•Help artists out in a crowded market with intentional rollout planning

•Build momentum through coordinated pre-release campaigns

•Help artist engage there audience consistently across marketing channels

•Align metadata, assets, and messaging for stronger platform impact

Have a question or want to collaborate? Reach out to us for inquiries, or partnerships.

Get in Touch

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